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Vice President, Omnichannel Strategy and Customer Experience, Dick's Sporting Goods

Eileen Rodgers Meade is vice president, omnichannel strategy and customer experience for DICK’S Sporting Goods, an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment, operating 574 stores throughout the United States.

Since 2012, Eileen has been leading strategic projects that contribute to the development of DICK’S Sporting Goods’ omnichannel technology vision, with the goal to build a consistent and integrated cross-channel customer experience. Eileen’s team manages multiple omnifulfillment programs for the company: Endless Aisle, Ship From Store and Buy Online, Pick Up In-Store.

Previous to e-commerce, Eileen established Market Solutions, a department focused on the organization’s localization efforts. Market Solutions details the unique timing, product assortment and marketing needs for the complex hunt, fish and team sports categories in the organization’s emerging and highly competitive markets. The Market Solutions team works to differentiate the unique retail experience available at DICK’S Sporting Goods stores by striving to be the local sporting goods retailer in every market Dick’s serves.

Eileen also served as the company’s vice president for store support and merchandise presentation. In this role Eileen and her team built a multiyear technology and process road map to improve customers’ in-store experiences.

Eileen joined Dick’s in October 2004 and has had various assignments throughout the organization, including human resources, corporate communications, store operations and marketing. During her tenure with Dick’s, Eileen has introduced several new functional programs such as the Undergraduate Merchandise Training and Internship Programs and Corporate Communications. She also led such enterprisewide rollouts as POS and the company’s Intranet.

Eileen joined Dick’s after a 10-year career at Tommy Hilfiger, USA. She held various positions with increasing responsibilities during her tenure at Tommy Hilfiger, including account executive, regional manager and director of training. Her last position being vice president, retail development, where she was responsible for the appropriate category execution of all Tommy Hilfiger brands in department stores in North America and Europe.

Eileen began her career with Joseph Horne’s Department Stores in its Executive Training Program and The May Department Stores Co., holding positions of assistant buyer, department manager and buyer in various business categories. She broadened her retail experience by being an account executive for Evan-Picone and Jones New York prior to joining Tommy Hilfiger.

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