Sharon M. Leite joined The Vitamin Shoppe in August 2018 as Chief Executive Officer. She is leading a transformation and renewed growth strategy bringing industry-leading innovation, quality and expertise to the health and wellness category. Since joining the organization, she has launched a new technology-driven retail format, expanded distribution to new channels, reimagined the loyalty program, introduced personalization initiatives, increased penetration and built out The Vitamin Shoppe’s private brands portfolio and pioneered an expansive CBD hemp extract merchandising program.
Ms. Leite joined The Vitamin Shoppe from Godiva Chocolatier, where she was President of the Americas and led a turnaround returning the North American business to profitability. Previously, she was the President of Sally Beauty, US and Canada, an international specialty retailer and distributor of professional beauty products and spent over 8 years at Pier 1 Imports in increasingly senior roles, leaving as Executive Vice President of Sales, Customer Experience and Real Estate. Earlier in her career, Ms. Leite held leadership positions with increasing responsibilities at Bath & Body Works (L Brands), Gap Inc., and The Walt Disney Company.
Sharon currently serves as a Non-Executive Board Member of Tandy Leather (TLF), chairs the Compensation Committee and is a member of the Audit Committee. In addition, she is on the Board of the National Retail Federation, the Texas Christian University M. J. Neeley School of Business, and Performing Arts Fort Worth.