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Boston

October 8, 2026

Hilton Boston Park Plaza

50 Park Plaza, Boston, MA 02116
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The decisions facing retail leaders aren’t getting any simpler. Customer expectations are shifting, growth is harder to unlock, and the playbook keeps being rewritten.

WIRLC: On the Road brings together executive leadership development and the real-world business challenges shaping retail today.

Through candid conversations with C-suite leaders, founders and industry innovators, thought-provoking panels, and valuable peer connections, you’ll gain fresh ideas and practical strategies for making smarter decisions, driving growth and leading through constant change.

At WIRLC: On the Road Boston, we’ll explore how to lead through change, build resilience and recognize when it’s time to reinvent, while making smarter investments and finding new ways to win and retain customers.

What Are the Big Themes We’ll Tackle?

* Leadership, resilience and reinvention: Lead through uncertainty, setbacks and change while keeping teams focused and moving forward.

* Winning the next customer: Find, attract and retain new customers without losing what makes a brand distinctive.

* Growing with purpose: Decide what to preserve, what to change and where to invest as your business evolves.

* Prioritizing for impact: Focus resources, make difficult choices and say no when everything feels urgent.

What Will You Take Back and Apply?

* Practical ideas for leading through uncertainty and building resilient, focused teams.

* Fresh thinking on how to attract, win and retain new customers.

* A clearer framework for deciding what to preserve, what to change and when to reinvent.

* Smarter approaches to prioritizing investments and focusing resources where they can have the greatest impact.

Speakers

Thursday, October 8

  • 1:00 pm 1:30 pm
    Registration and Networking

    Arrive, check in, and connect with fellow attendees as the event begins.

  • 1:30 pm 1:40 pm
    Welcome

    Kick off the event with a brief welcome from our president and co-founder, Jennifer DiPasquale, and get an overview of the day’s schedule.

    Moderator
    • Jennifer DiPasquale Co-Founder Women in Retail Leadership Circle
  • 1:40 pm 2:20 pm
    Lead Boldly: Lessons in Leadership, Resilience and Reinvention

    Great leadership requires knowing what matters most, especially when everything feels urgent. In this candid fireside chat, Barbara Wagner will share lessons from her leadership journey, including how she prioritizes competing demands, leads through uncertainty and change, builds trust, and keeps teams focused on what drives impact. She’ll also discuss driving profitable growth, embracing AI, and the career risks and reinventions that shape a leader’s path. Attendees will leave with practical insights for leading with greater clarity, confidence, and resilience.

    Moderator
    • Melissa Campanelli Co-Founder Women in Retail Leadership Circle
    Keynote
    • Barbara Wagner Brand President Talbots
  • 2:20 pm 2:30 pm
    Meet Our Nonprofit of the Year

    Each year, Women in Retail Leadership Circle partners with a nonprofit that gives back to our community in a meaningful way. Join us as we welcome this year’s nonprofit, the American Heart Association (AHA). The AHA is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

    Speaker
    • Micheal Price Director of People Development and Inclusion Torrid
    Moderator
    • Julie Troyer National Senior Corporate Relations Lead American Heart Association
  • 2:30 pm 2:50 pm
    Move, Mingle and Meet

    Recharge and connect with fellow attendees through a lively networking activity designed to spark conversation and new connections.

    Moderator
    • Kaitlyn Horwitz Founder KM Executive Coaching
  • 2:50 pm 3:05 pm
    Networking Break

    Take an extended break to connect with other attendees.

  • 3:05 pm 3:10 pm
    Member Moment

    What’s it like to be a part of the Women in Retail Leadership Circle? Hear directly from a member of this amazing community of women.

    Speakers
    • Melanie O'Neil Founder Rustic Marlin
    • Susan Koger Senior Director, Membership Women in Retail Leadership Circle
  • 3:10 pm 3:20 pm
    Winning (and Keeping) the Next Customer

    Join Jennifer DiPasquale, President of Women in Retail Leadership Circle, and Emily McEvilly, Chief Customer Officer at Klaviyo, for a conversation about winning and keeping customers. They’ll discuss how retailers can turn customer insights into more relevant experiences, stronger loyalty and measurable growth.

    Speaker
    • Emily McEvilly Chief Customer Officer Klaviyo
    Moderator
    • Jennifer DiPasquale Co-Founder Women in Retail Leadership Circle
  • 3:20 pm 3:55 pm
    Growing With Purpose: Recommitting to What Defines Us

    Building a mission-driven brand is never a straight line. In this candid conversation, Beth Greenlaw, founder and once again CEO of Sea Bags, will share the story behind transforming an entrepreneurial business into a scalable lifestyle brand while navigating major operational, cultural, and leadership shifts along the way. From partnering with industry experts, redefining company culture, and modernizing outdated technology to aligning stores and e-commerce, making difficult investment decisions, and navigating unexpected setbacks, this session will explore what it truly takes to evolve a growing business without losing the authenticity that made it successful in the first place. Through honest storytelling and practical leadership lessons, attendees will gain insight into change management, scaling a brand, and leading growth through change and uncertainty in today’s retail landscape.

    Keynote
    • Beth Greenlaw CEO and Founder Sea Bags
  • 3:55 pm 4:40 pm
    Top Challenges: A Collaborative Discussion

    Join us for an engaging and interactive session where we will tackle the most pressing challenges facing retail leaders today. This collaborative forum will provide valuable insights, peer-to-peer learning, and practical takeaways as we explore solutions to the issues that matter most to you.

    Advisor
    • Cindy Marshall CEO and Founder SHINE Strategy
  • 4:40 pm 4:50 pm
    Networking Break

    Take an extended break to connect with other attendees.

  • 4:50 pm 5:30 pm
    Leading With Impact: Real Stories, Tough Decisions and Lessons Learned
    Join an engaging conversation with senior women leaders as they share candid stories about the decisions, challenges and turning points that have shaped their careers and businesses. From navigating uncertainty to failures, pivots and lessons learned, this session offers a practical look at what it takes to lead through constant change. We’ll explore how leaders prioritize when everything feels important, where they’re using AI, how they’re developing talent, and the difficult decisions they’ve made — including what they’ve had to let go of and what didn’t work.
    Speakers
    • Reba Hatcher Chief Commercial Officer ButcherBox
    • Connie Hallquist President Garnet Hill
    • Michele Parzianello Chief Commercial Officer Staples
    • Katherine Beede EVP, Chief Marketing Officer TJX Companies, Inc.
    Moderator
    • Andrea Wasserman Founder Executive Express
  • 5:30 pm 6:30 pm
    Reception/Networking

    An opportunity to unwind, network, and continue discussions in a more informal setting

Partners

Supporting Partners