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June 2, 2022

The Highland Dallas, Curio Collection by Hilton

5300 E Mockingbird Lane, Dallas, TX 75206

Join us in Dallas, Texas as we take the Women in Retail Leadership Circle “on the road”! Like the popular Women in Retail Leadership Summit, these invitation-only events enable executive women in leadership positions at retail companies the opportunity to network, learn from each other, and improve business processes.

WIRLC events are like no other, featuring content focusing on both executive professional development and retail business strategy. Attendees will hear inspiring keynote presentations from C-level women at enterprise retailers as well as from founders of startup companies disrupting the retail space. In addition to engaging keynote presentations, WIRLC: On the Road events feature thought-provoking panels as well as fun, unique networking opportunities. Take advantage of these opportunities to share your knowledge with new contacts, discuss industry issues, and find inspiration on how to conquer challenges in both your personal and professional lives.

The June 2, 2022 agenda is subject to change. Check back periodically for updates!

Sponsored by: AmperityESW | Wunderkind 



Thursday, June 2

  • 8:00 am 9:00 am
    Breakfast and Registration
  • 9:00 am 9:10 am
    Welcome and Introductions

    Welcome to Women in Retail Leadership Circle: On the Road, Dallas! We kick things off with introductions and thank yous.

  • 9:10 am 9:20 am
    Navigating Paths to Success as a Woman in Leadership

    Wunderkind partners with a top female executive to discuss how they have navigated the challenges of being a woman in leadership. They’ll share accounts from their multifaceted careers, finding support, and discovering inspiration.

  • 9:25 am 10:20 am
    Doughp's Kelsey Moreira on Living Your Raw Truth
    Kelsey Moreira, founder and fearless leader of Doughp Desserts, a mission-driven dessert brand best-known for its raw cookie dough, shares her journey through addiction recovery and entrepreneurship. A Forbes 30 Under 30 and two-time Shark Tank alumni, Kelsey delivers the inside scoop on her inspiring story and takes us behind-the-scenes from her time on ABC’s hit show Shark Tank! Kelsey will end her discussion with an interactive networking exercise, so get ready to get raw and real with fellow attendees!
    • Kelsey Moreira Founder Doughp Desserts
  • 10:20 am 11:00 am
    Meet and Greet Power Hour

    Join us for our “Meet and Greet Power Hour,” where you’ll have the chance to meet with a small group of fabulous women in retail for five minutes before being directed to move to the next group. Have fun while making great connections!

  • 11:00 am 11:15 am
  • 11:15 am 11:25 am
    Member Moment and Introduction of Our Charity Partner, Gifting Brands

    What’s it like to be a part of the Women in Retail Leadership Circle? Hear directly from one of the members of this amazing community of women, Jeannie Barsam, CEO and founder of Gifting Brands. Gifting Brands is focused on elevating the way luxury and upscale brands make an impact in the world. Women in Retail Leadership Circle is proud to call Gifting Brands its charity partner.

    • Jeannie Barsam Founder and CEO Gifting Brands
  • 11:25 am 12:10 pm
    Solution Stories: A Real Discussion Around Retail Challenges and How Leaders Solved Them

    Retailers have faced many new challenges over the past two years. Whether it was the “Great Resignation,” prohibitive online privacy regulations, supply chain issues, or meeting the ever-changing needs of consumers, retailers have had a lot to overcome lately. But just as there have been many challenges, there have also been many great success stories around solving these challenges. In this frank discussion, you’ll hear retail leaders discuss key challenges they have faced at their companies, and how they overcame them thanks to their leadership skills, stellar teams, new and innovative strategies, and more. You’ll leave this session with both inspiring stories and real tactics you can use in your business today.

    • Laura Denk Chief Merchandising Officer Michaels
    • Holly Briedis Executive Vice President, Chief Digital Officer Fossil Group
    • Lindy Rawlinson Senior Vice Presidnet of E-commerce and Digital Marketing The Container Store
    • Vanathy Lakshmi Vice President of Product JCPenney
    • Jennifer Thornton Founder and Executive Coach 304 Coaching
  • 12:10 pm 1:40 pm
    Lunch and Pain Point Roundtable Discussions

    Join your peers for lunch and roundtable discussions focused on specific pain points you may be facing as a retail executive. Pain point topics include:

    • Customer loyalty
    • Meeting the needs of the new consumer
    • Hiring and retaining talent
    • New technologies and digital environments
    • Corporate social responsibility
    • DEI best practices

    Simply find a roundtable topic that you’re interested in and join the discussion. Share your experiences and learn from the experiences of others; offer ideas and new perspectives; and meet new contacts.

  • 1:45 pm 2:30 pm
    Courageous Leadership for Women: The Unwritten Rules of Success

    Building your career has never been more difficult than it is right now. As the in-person/virtual hybrid working world continues, we’re all challenged with what specific actions we can take to ensure we’re seen, heard and, most importantly, reaching our goals. In this interactive and often hilarious program, Cindy Solomon shares why some of us get ahead … and some of us are held up by barriers we may even create ourselves. If you want to build your career, your impact and your results, this is the session for you. As a recovering corporate executive herself, Cindy knows the challenges of juggling corporate goals and change, all the while trying to lead and develop those around you. Learn ways to build your career, your organization’s success, and your personal productivity all while maintaining your sanity.

    Cindy Solomon is an internationally recognized TED speaker, author and leadership guru who shares her insights with over 100,000 people a year through her Courageous Leadership Institute. Cindy and her team of global facilitators work with organizations large and small to build the courageous leaders every organization needs to meet the demands of our disrupted and uncertain world. Cindy’s client list is a who’s who of corporate America, including Alaska Airlines, Gates Foundation, Dow, KeyBank, Roche, Cisco, BMO, and literally hundreds of others. You can learn more about Cindy at

    • Cindy Solomon Founder, CEO and President Courageous Leadership Institute, Inc.
  • 2:30 pm 2:40 pm
    Member Moment

    What’s it like to be a part of the Women in Retail Leadership Circle? Hear directly from one of the members of this amazing community of women.

  • 2:40 pm 2:50 pm
    Unveiling the Runner: How Data Insights and Predictive Analytics Helped Brooks Keep Up with Its Fast Customers

    Brooks is a purpose-driven brand that’s solely focused on putting the runner and their unique journey at the center of everything they do. Helping them along their path by providing them great gear, experiences, and support. Hear from Amperity on the data journey Brooks has been on and how leveraging predictive models in marketing powers the runner experience and results for the brand. 

    • Hannah Plotkin Senior Manager of CRM Consulting Amperity
  • 2:55 pm 3:35 pm
    Bossing Up Together: How Women Can Help Other Women Rise to the Top

    In this insightful and entertaining keynote, Layla Kasha, an award-winning marketing executive, change agent, innovator, and the chief new growth store officer at Grocery Outlet, shares an inspirational take on the issue of women of helping other women move up and succeed in corporate America. Kasha will share why it’s critical that women help other women rise in the workplace, our communities and our homes; how to help young girls be more confident; why it’s important to everyone to invest in women; and so much more!

    • Layla Kasha Senior Vice President, Chief New Store Growth Officer Grocery Outlet
  • 3:35 pm 4:00 pm
  • 4:00 pm 4:45 pm
    Building an Inclusive Culture to Keep Employees Engaged

    What does an inclusive, welcoming workplace culture look like? Increasingly, employees are looking to work for companies that have diversity inclusion at the forefront of their values. Panelists will discuss how to make inclusion part of your company’s Day One culture. In the midst of the “Great Resignation,” as employees have more influence over hiring practices, how can we treat Diversity, Equity and Inclusion as less of a performative act and more of a core tenet and principle that has been part of the company’s values from the beginning?

    • Iris Diaz Chief Marketing Officer Dallas Mavericks
    • Elizabeth Ramirez-Washka Vice President of Diversity and Inclusion Boy Scouts of America
    • Marisa Perez Senior Vice President, Growth Acceleration for PepsiCo Foods North America Frito-Lay
    • LaTisha Brandon Senior Director, Diversity, Equity and Inclusion The Container Store
    • Briona Jenkins Founder of Briona Jenkins Consulting Host of The Tea with Bri Podcast
  • 4:45 pm 5:30 pm
    Life Lessons and Career Advice From Top Retail Leaders

    In this informative and insightful panel discussion, you’ll get the chance to really get to know some extraordinary women retail leaders. We’re talking a no-holds-barred conversation with women who are changing the retail industry. You’ll hear about the leadership strategies that have made them successful; tips for managing during difficult and trying times; their favorite ways to motivate and bond their teams; how they personally escape work ruts or challenging days; the podcasts and books that inspire them; and much more. The leadership panel is an inspirational, enlightening and energizing session, and one not to be missed.

    • Tricia Mahoney Chief Marketing Officer Twisted X
    • Kathy Doyle Thomas President Half Price Books
    • Suzy Batiz CEVO (Chief Executive and Visionary Officer) ~Pourri, the Makers of Poo~Pourrri
    • Ashley Sheetz Chief Revenue Officer At Home
    • Michelle Wlazlo Executive Vice President, Chief Merchandising Officer JCPenney
    • Cindy Solomon Founder, CEO and President Courageous Leadership Institute, Inc.
  • 5:30 pm 6:30 pm
    Cocktail Reception

    Join Women in Retail Leadership Circle for some delicious food, refreshing cocktails, and fun entertainment and activations amongst some great company. We promise it’s going to be a blast!