Vice President, Performance Marketing, QVC & HSN
Annette Dunleavy is a results-oriented, data-driven digital marketing executive with proven success in creating innovative customer and merchandising strategies to increase multi-platform engagement and build customer loyalty. As Vice President of Performance Marketing at QVC and HSN, Annette is responsible for driving profitable growth through new customer acquisition, deepened customer engagement and increased LTV through owned and paid marketing channels including both traditional and emerging media.
Committed to creating a positive culture, Annette is dedicated to an open door environment of encouragement, team member engagement and high performance, results-driven standards.
Annette previously served as Vice President Digital Commerce for QVC where she was accountable for digital revenue, retention marketing, digital programming and strategy, on-site optimization, proprietary payment strategy and social strategy.
Prior to joining QVC, Annette worked in various marketing leadership roles both on the agency and client sides of business.
Annette is a proud Penn State University (BS Marketing) alumni and parent. She enjoys going to the beach, shopping, reading and long walks with her beloved rescue dog. Most of all, Annette cherishes family time with her husband, 2 daughters and son.