Co-Founder and Co-CEO, Primary
Christina is co-founder and co-CEO of Primary, a children’s clothing brand on a mission to help every child dress with confidence. Founded by two moms, the brand offers a curated assortment of classic, gender-neutral styles in a rainbow of colors and patterns for babies and kids size 0-12. The entire collection is made from soft, Oeko-Tex certified (or better than organic), premium fabrics and are delivered to customers pre-washed. Christina was one of the first employees at Quidsi, where she led marketing for Diapers.com and nine additional ecommerce sites. She helped the company grow from annual sales of $11 million to more than $500 million, and the company was acquired by Amazon in 2010. Prior to Quidsi she was a Brand Manager at Kraft Foods. Christina is a graduate of Harvard Business School and the University of Pennsylvania.