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Chief Merchandising Officer, Luminex Décor & Fragrance

Kecia Hielscher is a seasoned retail executive, with more than 25 years of retail experience in omnichannel platforms and digital. Currently, she is the Chief Merchandising Officer at Luminex Home Décor & Fragrance, a designer, manufacturer, and wholesaler of candles and home fragrance products for mass merchant, food, and drug retail outlets. Prior to this position, Hielscher was the VP/EMM; Accessories, Home & Beauty for | HauteLook,  a Nordstrom Co. She is credited for creating the successful home business as it stands today, spanning multiple categories. She oversaw the buying team responsible for acquiring and maintaining strong relationships with HauteLook’s hundreds of brand partners. In 2015, Hielscher launched Home on on time, under budget and with an exceptional assortment vs. the competition. Hielscher spent the majority of her career with Williams-Sonoma  Inc., holding merchandising positions with both brick-and-mortar, e-commerce and direct-to-consumer channels, across multiple categories.

Before joining | HauteLook, Hielscher held merchandising positions with Target/, AOL/Time Warner, Inc. and The Walt Disney Company in soft and hard goods. Hielscher is a graduate of the University of California, Los Angeles.

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